As the executive director of Advocates for Children, you have had a change of
heart. You decide not to attempt to maximize revenues in this second seminar. You
decide to exclude a profit margin in the fee computation, but you will include indirect
costs. Additionally, the local United Way in the community hosting the seminar
has guaranteed 45 participants. If fewer than 45 participants register for the
seminar, the United Way will make up the difference. In exchange for this guarantee,
the United Way has asked you to set the seminar fee as low as possible. Following
the checklist in Figure 11.1, perform all the computations necessary to set a
fee. What will your fee be?
1. Conference room rental $175.00 $ 175.00
2. Audiovisual equipment Rental 75.00
3. 4 presenters @ $500 2,000.00
4. 45 workbooks @ $15 675.00
5. 45 lunches @ $12 540.00
6. 45 coffees @ $3.50 158.00
Subtotal $3,623.00
7. Indirect costs @ 25% of $3,675.00 $ 906.00
Subtotal $4,529.00
8. Profit margin @ 5% of $4,594.00 $ 227.Ǡ
Total $4,756.00